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I’m continuously adding new projects to my portfolio, showcasing examples of my work over the years. Be sure to check back regularly to explore more of my creative journey.
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Collection
Montad Bubblegum 1
A series of television commercials, built around the concept that bubblegum is a universal language everyone can understand. Each TVC portrayed various relatable scenarios. Concept development, storyboarding, art direction, film direction, production supervision, and color grading.
Montad Bubblegum 2
Montad Bubblegum 3
Damascus Arab Capital of Culture 2008
TV commercial highlighting various art forms against the backdrop of the city’s culturally significant locations. Arabic calligraphy (in CGI) was superimposed in the scenes to showcase different art, from music to dance to poetry, captured in iconic Damascus settings, emphasizing the city’s heritage and artistic vibrancy. Concept development, storyboard art direction, film direction, CGI and production supervision.
Hamol Shaving Cream
TV commercial celebrating the brand’s 50th anniversary, highlighting its legacy and trust among professional barbers. The script uses the same word that has been part of the culture for generations. Concept creation, scriptwriting, art direction, film direction, editing, and color grading.
Miswak Bubblegum
Part of a brand relaunch campaign, this TV commercial emphasizes the refreshing experience of Miswak gum with its new packaging. Concept, scriptwriting, art direction, film direction, editing, and color grading.
Hamol Baby Products
This TV commercial is part of a branding campaign aimed at reinforcing the positioning of Hamol Baby Products as a cherished family brand. Production value was maximized as all the footage was taken from tactical campaign production (Baby Shampoo). The accompanying song became a cultural staple and well known in households. I oversaw the concept, lyrics, music production supervision, art direction, and overall production supervision.
Hamol Baby Shampoo-Girl
A tactical TV commercial as part of a broader branding campaign. It features an updated version of a traditional wedding song specific to the bride that the bridesmaids and the bride’s mother and close female relatives sing on her wedding day reciting all the ways she is the most beautiful. The ad taps into the emotional dreams of mothers to see their daughters as the most beautiful brides and reflects how mothers sing to their children in this culture. My role involved developing the concept, lyrics, TVC concept, art direction, and production supervision.
Hamol Baby Shampoo-Boy-1
A tactical TV commercial as part of a broader branding campaign. It features an updated version of a traditional wedding song that the groomsmen and his male relatives will sing during the wedding procession wishing luck and good fortune, tapping into the emotional dreams parents have for their children, and tying the product to every household. My role involved developing the concept, lyrics, music production supervision, TVC concept, art direction, and production supervision.
Hamol Baby Shampoo-Boy-2
Super Topper
Tactical campaign video designed to highlight the fresh fragrances of Super Topper. My role included art direction, storyboarding, film direction, and production supervision.
Dubai Lans Department Photography Competition
Social media video content created for a competition sponsored by the Dubai Land Department, in collaboration with the global HIPPA competition. I was responsible for the concept board, art direction, and editing.
Graffiti - Dubai Mall Launch
A branding video aimed at positioning Graffiti as the go-to creative kids’ clothing brand. My contributions included art direction, design, storyboarding, video editing, and music editing.
Azar Jewelers
Video content part of a launch series promoting the new brand positioning, “Wear it all begins.” My involvement spanned main concept, videography, editing, music selection, and art direction.
Depilan Hair Removal Cream-1
A TV commercial series featuring scenarios that reinforce the concept “reflect your softness,” with an exaggerated depiction of visibly soft skin reflecting light. I managed the concept, copywriting, film direction, and overall supervision.
Depilan Hair Removal Cream-2
Depilan Hair Removal Cream-3
Depilan Hair Removal Cream - Clock
Tactical TV commercial demonstrating that you can “reflect your softness” in under ten minutes. I handled the concept, art direction, and supervision.
OMO Detergent
Tactical campaign to promote the super saver pack, part of a larger “Dirt is good,” concept. Art direction, production supervision, copy, and film editing.
HSBC, The global local bank
Bringing the concept of “The world’s local bank,” to life in a branding campaign part of a series of films used in the GCC. Art direction, production supervision, copy, and film editing.
HSBC, The global local bank
Syrian Tourism-1
A series of films part of a larger branding campaign for the city of Damascus, focusing on branding and using culturally significant locations. Concept and ideation, storyboard, production supervision, firm editing, and color grading.
Syrian Tourism-2
Syrian Tourism-3
Domino's-1
TV commercial to launch Philly Cheese Steak Pizza in the GCC using the concept "you will never have enough." Concept, ideation, storyboard, and production supervision.
Domino's-2
SQH
Syrian Qatari Holding, corporate film to launch the brand and establish its position “empowering accomplishment,” by showing how history gave us thinkers but we need doers to implement the ideas on a large scale. Branding, concept and ideation, copy editing, storyboard, production supervision, videography, and film editing.