"Logic will get you from A to B.
Imagination will take you everywhere.
Albert Einstein
As a Creative Art Director with a storyteller’s heart, I bring over 25 years of hands-on experience across every facet of the creative process in advertising, branding, and design. From shaping strategy to ideation, graphic design, and copywriting, all the way through to photography, video production, editing, art direction, film direction, illustration, and even calligraphy, I've done it all. Leading creative teams and collaborating with global brands, I combine big-picture strategy with a highly versatile skill set, ensuring that each project benefits from a blend of expertise and passion. I believe in crafting narratives that not only engage but deeply resonate, building brand loyalty and growth with every story we tell.
My Story
In the world of communication, it all comes down to the art of storytelling. Whether through music, painting, dance, or copywriting, the same story can be told in countless ways, each leaving its unique imprint. But the essence lies in the audience, are they truly engaged? Do they carry the story with them, retelling it, living it, believing in it?All great brands have powerful stories behind them, and that’s where my passion lies. I studied Fine Arts and Visual Communication and have explored or formally trained in calligraphy, photography, and film, all for the love of crafting stories that resonate with people. This passion led me to the world of advertising and design.
​I began my journey as a Senior Graphic Designer, working my way up to Executive Creative Director with renowned agencies like JWT, M&C Saatchi, and Lowe & Partners, collaborating with global brands such as HSBC, Johnson & Johnson, Mercedes-Benz, Unilever, LG, Samsung, and Nestlé across the MENA region, Levant, GCC, and, for the last eight years, in the U.S. with Add Chapter Design. As Executive Creative Director at Add Chapter, I had the privilege of overseeing creative teams worldwide, expanding our brand's impact, and earning awards in design, advertising, and film along the way.
Always ready to embrace new challenges, I look forward to exploring fresh narratives and creating impactful stories that deeply connect with audiences.
Contact
I'm always looking for new and exciting opportunities. Let's connect.
224-412-6160